
BIOTHERM - EYE CREAM 2023 -
Conception and Art Direction of new Biotherm Pro Retinol Eye Cream content.
Feel the power of Life Plankton, amplifying Pro Retinol’s efficacy.
Eye contour is more radiant and visibly firmer after one week.
Watch the How To with Biotherm’s new gestures.
Art Direction : Christophe Thavixay
Photos & Videos : Carl Diner
DOP : Sylvain La Rosa
Still Life : Robin Guittat
Model : Todi Quinty
Stylist : Ingrid Saint Martin
Make Up : Marielle Loubet
Hair Stylist : Walter Aranno
Manucure : Sarah Cattan
Set Design : Saison Studio
Production : Prodigious
Clients : Publicis Luxe x Biotherm

Event Activation Concept :
Teaching Biotherm’s wellness spirit with a resourcing Yoga Masterclass in front of the sea.
The event took place on top of the Oceanographic Museum in Monaco.
Broadcasted Live on Social Medias, sharing wellness influencers magical experience.

Social Media Strategy
Create a unique experience on Social Media and with TikTok to create engagement.
The idea is to propose a lot of digital contents and experiences around Wellness. Playing with Quizz tests, physical exercises, meditation, live Masterclass etc.

Test your knowledge about Blue Beauty




Try exercices to better know yourself




Play with TikTok filters and challenge all your friends
